What Planning a High-Profile Wedding Taught Me
When people hear that I planned the wedding of Love Island's Lucie & Luke, one of the first questions I'm asked is, "Can I see the photos?"
The answer is no.
Not because they don't exist, but because they aren't mine to share.
From the very beginning, it was agreed that their wedding would remain private. There would be no portfolio gallery, no Instagram carousel and no behind-the-scenes content. At the time, that felt like a sacrifice. Like many wedding professionals, I'd become accustomed to seeing each wedding as an opportunity to create content as well as create an incredible experience.
Looking back, I'm so grateful for that lesson.
Weddings aren't marketing campaigns
As wedding professionals, it's easy to fall into the mindset that every beautiful table setting, floral installation or ceremony backdrop should be documented and shared. But a wedding isn't a styled shoot.
It's one of the most important days of someone's life.
Couples invest in us to create an unforgettable experience, not to build our portfolios.
Planning Lucie & Luke's wedding reminded me that my role is to protect the experience they've trusted me to create, even if nobody else ever sees it.
The greatest luxury is often privacy
Luxury isn't always about the biggest budget or the most extravagant details. Sometimes, luxury is knowing you can completely relax because the people you've hired respect your privacy.
Whether my clients are in the public eye or simply value keeping their personal lives offline, discretion has become one of the things I value most in my business.
It's about creating a space where couples can be fully present, surrounded by the people they love, without feeling like every moment is destined for social media.
Trust is something you earn
Planning a high-profile wedding requires careful logistics, trusted suppliers, thoughtful communication and the ability to adapt quietly behind the scenes. But those same qualities matter at every wedding.
My job is to think ahead, solve problems before they're noticed and allow my couples to enjoy their day without carrying the weight of the planning. That trust doesn't come from sharing every wedding online. It comes from consistently putting my clients first.
It changed the way I run my business
One of the biggest changes I made afterwards was to my own contract.
There was a time when it included wording about using professional photographs across my website and social media. Today, it's different.
I make it clear that I completely understand if a couple chooses not to share their wedding photographs, and I respect that decision entirely. If they choose to let me share images, I'm incredibly grateful. If they don't, that's equally okay.
Because their wedding belongs to them.
Creating content shouldn't come at the expense of the couple
If I want beautiful content for my business, I can create it. That's what branding shoots, editorial collaborations and styled campaigns are for.
Those are planned with marketing in mind. A wedding day should be planned with the couple in mind.
Ironically, not being able to share one of the most recognisable weddings I've planned has become one of the experiences I'm most thankful for. It reminded me why I started this business in the first place. Beautiful weddings will always matter to me. But creating an experience where my couples feel seen, supported and respected matters even more.
Some of the most meaningful weddings I'll ever plan are the ones you'll never see.
Every couple has a different vision. My role is to bring it to life with calm expertise, meticulous planning and complete respect for your priorities, whether that's celebrating with the world or keeping the memories close.
If that sounds like the experience you're looking for, I'd love to hear from you.